Enhancing a brand’s image is crucial to the success of any business; it determines product perception, acceptability and ultimately sale are determined on a brand’s image. The better this image the more successful sales goals are. , The “Attention is gold” mindset emphasizes the need for brands to captivate audiences and though ad spending play a significant role in promoting a brand’s image the execution falls to the guys who hug font sizes for a living – graphic designers.
it’s essential to understand the importance of graphic design in today’s digital age
A well-designed logo, website, or brochure ” when done right helps the public visualize how a product fits into their needs,” says Esther a communication rep for health tech brand, ERA.
Use a sub -standard design and your brand’s messaging is amiss.
Global brands like Coca-cola, Adida, and Ikea, undertsand this and spend huge figures on creative branding to attract consumers’ attention.
Nigerian’s Vbank emphasizes graphic design as seen on its social media handles.
The reason isn’t the need to spend large but the need to be heard through creative branding.
The graphic design industry in Lagos has grown in recent years, making it a hub for skilled and talented graphic designers.
However, with so many options to choose from, it can be challenging to find the right designer for your business.
This article is a guide on where to look for graphic designers in Lagos and what to consider when making your selection.
1. Find the Right Fit on Online Platforms
One of the most convenient ways to find the best graphic designers in Lagos is through online platforms. There are job boards like NGD where you can post a job listing and receive applications from interested candidates in minutes.
We make it super easy to search for designers based on location, experience, and skills. However, it’s essential to thoroughly evaluate portfolios and read reviews before making a selection.
2. Professional Associations: A Resource for Graphic Designers
Another great option to consider is reaching out to professional associations, such as the NGD. These organizations have a wealth of resources and can provide recommendations for designers in the Lagos area.
NGD is a professional association of graphic designers, illustrators, and photographers in Nigeria.
They also have a database of professional members that you can access to find a designer that matches your needs.
3. Graphic Design Schools in Lagos: A Hub for Talent and Up-and-Coming Designers
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Graphic design schools in Lagos, such as the Yaba College of Technology or the NGD academy offer classes and workshops that can be a great place to find talented and up-and-coming graphic designers.
Many of these institutions have career services that can help connect businesses with students or recent graduates who are looking for work.
Additionally, you can attend events and exhibitions like the liftoff conference for designers. The designers with experience and newbies with potential are at these conferences. Meet up and network with them.
4. The Power of Personal Referrals for Graphic Designers
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Don’t underestimate the power of personal referrals. Ask friends, family, and business associates if they know of any talented graphic designers in Lagos.
referrals can provide valuable insights into a designer’s work ethic and design style, and they can also help you save time and effort in your search.
Searching for talented graphic designers just got easier
Top brands like Stanbic IBTC witnessed a boost in sales when graphic design was prioritized.
You can use the NGD Online platform, to select from our pool of professional graphic designers, initiate contact and give your brand the designer it deserves.
Worried about complaints?
Hiring from NGD gives you a body to fall back on if complaints arise. You can hire vetted designers with our NGD talent pro and be confident of their skills and contributions to your organization.
Signup now to access the best designers in Lagos.
Be sure to check out other articles on the topic such as “Hiring the Right Graphic Designer in Lagos: A Guide for Businesses” and “The Importance of Graphic Design in Lagos and How to Find the Best Talent.“
