As a business owner, it’s your dream to captivate the public with your brand’s messaging and increase sales. However you aren’t alone; thousands of businesses want the same thing, few will grab the attention of passersby, and fewer are those that will linger in the public’s mind.
You might attribute this to the huge ad spends but the actual trick of captivating audiences in the hands of one person alone – The graphic designer. You should get one if you want your brand to stay memorable or design experiences customers come back for.
But it can be tricky to hire a good graphic designer, especially in bustling cities like Lagos. We,ve put together some tips on hiring graphic designers in Lagos so you can make this process stress-free
How to hire the right talent in Lagos
Image Credit: David Iloba
Lagos is a hub for businesses but also creative talent; there are thousands of graphic designers in Lagos each with a category suitable to your business e.g. experience, budget, communication skills, etc.
You could spend ages sifting designers according to these features, and fixing schedules for interviews. You can however swap this process for a shorter one by accessing a large pool of professional designers for either short or long-term work on the NGD platform for creative talents.
This article will provide tips on how to hire graphic designers in Lagos via NGD and what to consider when making your selection.
Below are guidelines to use when you intend to hire graphic designers in Lagos
1. Hire Graphic designers in Lagos by defining your needs
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Define the needs of your business before you hire a graphic designer in Lagos
The first step in hiring graphic designers in Lagos is to define your needs.
What type of graphic design work do you need done? Is it a new logo, website design, or brochure design? Having a clear understanding of your needs will help you find the right designer for your business.
This is also the time to set your budget and the timeline for the project. Knowing your budget will help you find designers who can work within your budget.
Also, do you need them remote or are physical locations the best?
When you have your budget and presence needs narrowed down. Head to our find talent section and claim your designer.
2. Evaluate Portfolios
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With your needs defined, it’s time to evaluate portfolios. A portfolio is a designer’s best marketing tool and it will provide you with a good idea of the designer’s skills and experience. When evaluating portfolios, pay attention to the designer’s style and how it aligns with your business needs.
NGD’s graphic designers have portfolios attached to their accounts. This allows you to delight your eyes with different styles and pick what appeals to your business.
3. Check for Professional Certifications
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Another important factor to consider when hiring graphic designers in Lagos is professional certifications. Many professional graphic designers have certifications from recognized institutions such as the NGD talent pro for graphic designers. These certifications are a sign that your chosen creative possesses creative standards to make your brand stand out.
4.Communication and Collaboration before you hire a Graphic Designer in Lagos
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When hiring graphic designers in Lagos, it’s important to consider the designer’s communication and collaboration skills. The designer should be able to communicate effectively and understand your business needs. It’s important that you feel comfortable with the designer and that you can work well together.
Good communication and collaboration can help ensure that the project is completed on time and to your satisfaction.
You can use the NGD chat feature for communication with designers right inside the platform. A chat session lets you surmise the work character of a designer and determine if it suits your business.
5. References and Reviews: A Valuable Resource When Hiring Graphic Designers in Lagos
Image Credit: Polina Tankilevitch
When hiring graphic designers in Lagos, it’s important to check references and reviews.
Ask the designer for references from past clients and take the time to contact them. This will give you an idea of the designer’s work ethic and the quality of their work.
You can also do a reference through the NGD platform. Send us the name of a designer and our team will conduct extensive research into their background available via the NGD Academy.
Hire a graphic designer in Lagos without breaking a sweat
Hire graphic designers in Lagos or anywhere in Africa with our easy to use online platform. NGD also offers these 3 exciting features for accessing creative talents.
- NGD online. A portal offering the best of freelance creativity. Surf through the list and pick the designer that’s right for you by skill or budget.
- NGD talent pro. You can use the online platform for access to the best African talents and stay confident through the NGD talent pro feature, our badge of professionalism.
- NGD Exhibitions. Meet, chat, and close deals with the best African talents in exhibitions hosted by NGD.
Sign up now to use these amazing features and make your hiring process a short one.
You might have other needs for graphic designers so be sure to check out other articles on the topic such as “”Where to Look for Graphic Designers in Lagos: A Comprehensive Guide”, and “The Importance of Graphic Design in Lagos and How to Find the Best Talent.”
